What is Social Media and how can it help your business? Social Media pages are completely separate from your website. Depending on your type of business, you may benefit by having a business social media presence so that you can encourage your readers to go view your website.
Different social media venues can help accomplish different things: for instance, if your product is very visual, setting up an Instagram business account may give your business a boost by allowing you to post a lot of pictures of your products or services.
The most important factor with any social media platform is to constantly keep it up-to-date. Stale content doesn't help at all.
Several social media platforms also offer paid advertising campaigns. You control how much you want to spend, and who you want to attract. The effectiveness of such advertising depends greatly on what market you are trying to attract, and how much are you wanting to spend.