There is a lot of misconception as to what a social media page can do for your business.
Social Media pages are completely separate from having a website. All the additional features we put into a website to help it rank highly are still needed. However, depending on your type of business, you may benefit substantially by having a business social media presence which can push people from your Social Media page to go view your website.
Several social media platforms offer paid advertising campaigns. This differs from Google Ad Words or other type of advertising offered for websites. You are taking advantage of the social media platform to get as much exposure for your business as you can by paying extra through those platforms.
Different social media venues can help accomplish different things: for instance, if your product is very visual, setting up an Instagram business account may give your business a boost by allowing you to post a lot of pictures of your products or services.
The most important factor with any social media platform is to constantly keep it up-to-date. Stale content doesn't help at all. If you don't think you want to do that yourself, then consider hiring a social media person to do it for you (yes our Affordable Calgary Web team offers maintenance of your existing social media pages).
What is Social Media
Social Media refers to pages that you can access on a variety of servers and through which you can interact with "friends" or just the general public. There are many social media websites, with some of the most popular ones being Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, Tumblr, Tik Tok and more.
Personal Pages versus Business Pages
Businesses should never use personal pages to expose their particular products or services. For instance, Facebook calls its business pages "Pages" and this is what you need to set up for your business. Our team of Affordable Calgary Web designers are experienced at dealing with all the steps needed to set up business pages on Facebook, which is probably one of the most useful social media platforms available to most businesses.
We set up various social media pages for you
Setting up a social media account can be confusing to many. One of the one-stop-shop services offered by the affordable Calgary web team and their umbrella company Affordable Web Design Ltd as an added service, is for our web design clients who either don't know how or don't have the time to do it themselves. Many of our web customers opt to look after their own social media pages once we have set them up for them, but we also offer a service of monthly maintenance of your social media sites, based on your input of information you'd like to see on there:
Contact us to discuss your requirements.