Affordable Calgary Web Design team members know how to research the most effective images to highlight your business.
Photos & Videos
Visuals enhance and attract more viewers!

The old saying "a picture is worth a thousand words" applies to websites more than ever today. A highly visual website will help entice people to go further into your website and read more about your product or services. Text is important but people are more likely to read your text if it is broken up with nice visuals.

There are several online stock photo websites which offer a wide variety of professional images at reasonable costs. Once you have chosen Affordable Calgary Web Design for your web project, we will research the most fitting images and incorporate them into your text as part of our overall custom layout.

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Personal Images Versus Professional

What looks best?

Unless your own photos are of professional grade, you may be better off buying online stock photos:

  • For some businesses, showing only your own photos of your product or services can be effective. However, unless your photos look professional, they may be more of a detriment in some cases than a benefit.
  • We highly recommend using stock photos when trying to showcase products or services.
  • We do however recommend a photo gallery to display photos of your specific products or services - since the viewer wants to see your actual products or work, non-professional photos are fine in this section.
FAQ ABOUT IMAGES

Q: Is it ok to use images from Google and other search engines?
A: Beware of images on the search engines - Google and the other search engines simply pick up all images from existing websites and place them in their inventory. Many images are copyrighted and should not be used withhout permission from the owner. The issue is that you usually cannot tell, so best to avoid all images on those search engines sites.

Q: What is the difference between Free and Royalty Free?
A: Royalties are recurring fees where the original owner of the image will be paid every time someone uses that image. Most images available on stock photo websites are Royalty Free, which means they have the right to sell those images to the general public without having to pay out a royalty fee.

Q: Are there differences between the different stock photo websites?
A: The main difference is quality of images and price. There are lots of websites offering great quality stock photos, although prices vary greatly from site to site.

Affordable Calgary Web Design will research the best websiite photos to showcase your business.
Videos

There are lots of factors to keep in mind when you want to add video to your website:

  • Because videos add very large file sizes to your website, you run the risk of making your page slow when a viewer is opening it up.
  • The best solution to this problem has been to upload your videos to sites that are geared specifically to video, such as You Tube and Vimeo.
  • These platforms generate code that can be put into your website to make it look like the video is on your site, but doesn't affect the page download speed.
  • There are also many videos available through online stock photo websites, although they can be rather costly and you also need to be careful of file sizes.